LMM: What is your background? Where are ya from? Where did you grow up? Tell us what you’d LOVE people to know about you.
RIKKI: Well, my name is Rikki D’Antwan Roxx. I was raised for a majority of my life in Ferndale, and now reside in Warren. I am a bass player, currently semi-unemployed in that regards. What I would like people to know about me? If I could put one thing out there to people, is that I am not as bad a person as a lot of people make me out to be. I have never hurt anyone, and usually do all I can to help people out who need it. What you see on stage, isn’t the kind of guy I am at home with my family. I don’t wear nut huggers and eye makeup at family dinners.
LMM: Growing up, who and what influenced you most in the local arts?
RIKKI: Growing up, I wasn’t really influenced per se, as more as I was very interested and drawn to being on stage. It was never hard for me to talk to people, or give speeches, or to perform on stage, it came very easily for me. I was never really that great at any type of arts, have it be acting, or music, or anything like that. I was more drawn to being the center of attention, and having the spotlight on me.
LMM: How did the idea of RAW RADIO X come about and what drives you guys to make this the top listened to internet radio station in the “D”?
RIKKI: The idea started to float around in my head when I worked at another network, and I kept thinking to myself that I could do all this a lot better than they were. But, being the loyal guy I am to my friends, I stuck around to help try to grow that network. After being fired about a half a dozen times, and pretty much begging to come back and do my show, I gave up trying. I was fired, and I just gave up at that point. I had always wanted to take my show, which at the time was The Rikki Roxx Effect outside of Detroit, and that network was not very keen on bringing outsiders into that circle jerk, or putting Detroit out to anything but Detroit. So, feeling essentially held back, that was my initial drive to help start RawRadioX.com. That, and my eternal desire to prove everyone wrong.
LMM: What sets your station apart from all the other internet stations?
RIKKI: Well, as far as Detroit based internet stations, what sets us apart is that it isn’t our goal to keep Detroit in Detroit. It has been our goal since day one to put Detroit out to the world, and bring the world to Detroit. So far, we are doing just that, we are in well over 20 different countries daily, and every single state in the United States, all with very minimal money for promotion. We feel that artists and personalities go to radio to get their voices out to people, and obviously you would want to get your voices out to people all over the world, as opposed to your mom and dad across town. Seems like common sense to me, to others, obviously not. We feel that you cannot grow if you never leave home, and we have shows that are listened to by 1,000+ people weekly, all the way up to over 100,000+ via live broadcast and archived podcasts.
LMM: Do you think one day FM radio will become obsolete?
RIKKI: In my hear of hearts, I think FM will eventually turn into what AM radio became. Podcasts and live streaming have been growing by leaps and bounds in the past 5-6 years. People want to hear original, unedited, quality content. We are living in an age where censorship is becoming less and less, and things you can see and hear today, would have been borderline pornographic when I was a teenager. So, obsolete, no, less of a force in the media? Yeah, I think so. I think within the next decade FM radio will not have the high paid hosts, and working in FM will be almost volunteer based, or a minimum wage starter job to get into other marketing gigs.
LMM: Name your CURRENT top 5 local bands. Any genre.
RIKKI: It’s very hard for me to pick five bands that I like. I have been very public in saying that 90% of the bands clogging up the Detroit music scene need to go back to the garage and work on their skills, and yes, I would probably fall into that category personally. But, of the bands around town that I can listen to all the way through a set. I would say Ignoring The Echoes are on the top of my list, those guys can jam on their guitars, and write awesome songs as well. White Shag would probably be up there as well, they are always entertaining from start to finish. I really enjoy The Infatuations as well, super funky, and their is not a single weak link in that band, from drummers, to guitar players, to bass, to vocals, every element of that band is strong. I am also a fan of Kaleido, as much as that might take away from my rock and metal cred, they are a very fun band to watch and listen to. Its always high energy, and they are also some of the coolest cats around, hopefully they are still classified as a local band. Lastly, I would have to pick Harlow to round out my top 5, at the moment, they are a very skilled band with great songwriters, and Laurens vocals, not many can hold a candle to that.
LMM: What advice do you guys have for an artist/band who would like to get some airtime?
RIKKI: Be persistent, we have a lot of different shows going, and a lot of things going on at the same time, behind the scenes. Find a show that you would fit in good on, and bother the hosts to death. Be nice about it, don’t be an asshole. You can always send me tracks to firstname.lastname@example.org, but make sure they are good quality, and not sounding like you recorded in the bathroom while your mom is taking a dump behind the kick drum. Its actually very easy, you just have to take the time to introduce yourself, and explain what you got goin on, simple as that.
LMM: Do you accept all genre’s of music? How do you decide on who get the airtime and when you play them?
RIKKI: Yeah, of course we accept all different kinds of music, we have some folk, metal, rock, country, hip hop, we believe that for everything that is recorded, no matter how whacky it is, there is probably a fan base, or at least someone who likes it. Our only requisite is that it is of good quality of recording. Like I said earlier, don’t bother sending us demos. In this day in age of technology, there should be no such thing as a demo. Go record it, and record it good. Doing ‘demos’ is just a waste of time.
LMM: What are your 2 rules in the music biz? [ 1. Always / 2. Never ]
RIKKI: My personal rules when it comes to being an actual musician are to always be appreciative of everyone who enjoys your music, or takes time out to listen to it, and on the flip side, not freak out or start fighting people who tell you that you suck. There will always be haters, and there will always be people who will like your stuff. The trick is to keep all of it on the outside, the positive and the negative. You have to do music for you, and make it the best quality you can. When you start letting other peoples opinions in, that’s when you start to cater to people that are buying your music, rather than cater to yourself. Always be cool, but don’t let any of it get to you, keep it on the outside.
LMM: What’s in Raw Radio X’s future?
RIKKI: We are always growing, and always looking to get better, from behind the scenes stuff, to actual shows. We have a lot of cool things coming down the pipes, a bunch of live broadcasts, hitting the pavement to spread the word about what we are doing. We will hopefully be able to make this into something that is a tangible medium, where businesses will want to get involved with it, and we can use those relationships to help the local independents take their crafts to the next step. I personally hope that RawRadioX can be the medium to help bands succeed in this business, both musicians and on air personalities. Those are my goals for the future of the network.
Amy Maus is the founder of LocalMetroMusic.com and local Detroit music enthusiast. Always one to help a band promote through electronic means, to helping to distribute free CDs or flyers, Amy is one of the few ‘good people’ who support local music.
A resident of suburban metro Detroit, Amy can be found scouring the internet and media for the hottest new group, or can be seen at any number of local shows around town.
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